Recovery.gov

Branding is something the Obama team did exceptionally well during the campaign.

Their skill continues…

Heard about this on the way home from school today on NPR. Every new project funded from the
American Recovery and Reinvestment Act will feature this logo. It’s a subtle but very smart move – further demonstrating that the Obama administration knows how to communicate and market itself to 21st Century Americans.

The NRA logo represents one of FDR’s 1933 New Deal programs.

2 thoughts on “Recovery.gov

  1. Hey, Mr. Webster! How about a reserved reading blog for your favourite Intro class ever? =)

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